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GAC on Music Row

GAC Unveils New Facilities on Music Row


Photo Courtesy of GAC

GAC Music Row Ribbon Cutting

Rodney Atkins, Emerson Drive, "Hitmen of Music Row" songwriters Jeffrey Steele and Bob DiPiero, and dozens of other music business types and local dignitaries were on hand for the ribbon cutting of Great American Country's (GAC) new media center on Nashville's Music Row.

Located at 49 Music Square, GAC's new studio complex boasts the first full-service television studio, and first high-definition (HD) ready television facility for production of HD content, on Music Row. The 7,200-square-foot complex also houses a full radio studio and all-digital radio control booth, from which GAC's live GAC Nights: Live From Nashville radio program is broadcast nightly. Through recent agreements with cable companies in the northeast, an area not known for country music aficionados, GAC now reaches 53 million homes, more than three times as many as it did six years ago.

"As our network continues growing, it is important that we continue to provide the quality programming that has made the network a favorite amongst our viewers," said GAC president Ed Hardy. "Building the new facility and equipping it with the latest technologies are just the first elements in our plan to accomplish the task in 2008 and the years to come."

Originally headquartered in Denver, GAC moved to Nashville two years ago, and into the building it now occupies about a year ago. That year has been spent working on the state-of-the-art upgrades while the network continued to broadcast music videos and specialty country music programming.

Many of the staff members, including Scott Durand, GAC's vice president of marketing, moved to Nashville from the company's former Denver location. "This is really a great city," Durand said, "and it only made sense that we be in the city where this great music is being made by some of the most talented people in the music business." GAC is owned by Scripps Networks, which also owns such cable programs as HGTV, the Food Network, DIY Network and Fine Living. Scripps also owns two major newspapers in Tennessee.

GAC "Master Series" and WSM-AM radio host Bill Cody, and former Tennessean columnist and WKRN-TV personality Brad Schmitt, looked on as Nashville mayor Karl Dean, the Country Music Association's Tammy Genovese, Hardy, and Scripps Networks CEO Ken Lowe used a giant pair of scissors to cut the ribbon for the new facility.

Dan Wunsch, publisher of the Nashville Music Guide, was also one of the guests touring the new facility. "It's like something out of the Twilight Zone," he said, after viewing the video master control room. "I'm impressed."

Pictured in Photo:
GAC president Ed Hardy, Country Music Association CEO Tammy Genovese, Nashville mayor Karl Dean and Scripps Networks CEO Ken Lowe cut the ribbon on GAC's new state-of-the-art media center.

Article Written & Submitted by Rick Moore

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