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The Souths Fascination with RC Colas and Moonpies

History of the MoonPie and its association with RC Cola

By Jan Duke, About.com

Lee Knowles
The MoonPie hit the markets of Chattanooga Tennessee in 1917 and R.C. Cola arrived in 1934. They were an instant success when they combined forces in the 1950's. You could buy a RC (Royal Crown) Cola and MoonPie special for 10 cents, back then, that was a full 16 ounces of soda and the MoonPies' weighed about near (that's southern for Approximate size) a half pound.

This combo was soon labeled as the instant fast food lunch of the fifties. Although it's never been acknowledged that the merging of the two was a planned marketing strategy or just plain luck.

This combination has inspired many to write, read and celebrate in its existence. Songs such as the 1950s hit "Gimm'e an RC Cola and a Moonpie" from Big Bill Liston in the 1950's to today's version from NRBQ called "RC and Moonpie" and "Moonpie" by Edwin Hubbard As well as the popular children's musical version by Bill Harley called "Weezie and the Moon Pies". Along with several books "The Great American Moon Pie Handbook" by Ron Dickson in 1985 and the somewhat new children's book "Jimmy Zangwow's Out-of-This-World Moon Pie Adventure" written by Tony DiTerlizzi and released in 2000.

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